Rise of web slang
BY wangxingwei from 21st Century
Published 2018-09-20

Just like US teenagers use “LOL” (laugh out loud) when commenting on a funny video, China’s post-00s generation, a group born between 2000 and 2009, like to use “Xswl” (laughing my head off) .

Unlike millennials, China’s post-00s were exposed to the internet as kids, when China entered the age of mobile and social media.

In the back-to-school season, Tencent,together with Chinese news site Qdaily, made a creative advertisement about “black talk”, which refers to the special forms of expression used by China’s post-00s.

Black talk uses acronyms based on pinyin that has gone viral on social media. For example, post-00s internet users like to use “ycy” instead of the full name of Yang Chaoyue, a member of the hit Chinese talent show Produce 101. Other expressions like “cqy” – making friends in messaging software QQ – and “nss” – leaving heart-warming comments on social networking site Qzone – are other elements of black talk.
源于拼音首字母缩写的“黑话”在社交媒体上走红。比如,“00后”网友喜欢用“ycy”来代表热门选秀节目《创造101》中的选手杨超越。其他表达如“cqy”(“处Q友”,在通讯软件QQ上成为好友)以及“nss”(“暖说说”,在社交网站QQ空间上留下暖心的评论)则是“黑话” 的其他形式。

Acronyms and shortened expressions may be popular as they offer shorter ways of communicating. For teenagers, they could also allow them to communicate in their own way.

According to Tencent’s 2018 Research Report on Post-00s, more than half of the post-00s surveyed said that they make decisions by themselves. They like to discover new interests, and the internet serves as a great tool to try different things. Due to their frequent use of social media, members of this generation also quickly adapt to interpersonal communication.

Growing up in the world of the internet, digital savvy post-00s are expected to rise further in future. “Many people are stereotyping the post-00s. But what you see is just [who we are] in a particular period in time. After 10 or 20 years, you will see the post 00s generation shine,” Wang Yuan, a member of teenage band TFBoys, told the Global Times.

As some universities have welcomed their first groups of post 00s students this September, it’s easy to realize that post-00s will soon become the backbone of society. “In many ways, generational change is like the seasons; the changes are very gradual,” Michael Wood, of education research firm 747 Insights, told Business Insider.
今年9月,随着一些高校迎来了首批“00后”新生,不难看出,“00后”很快就会成为这个社会的中坚力量。“在很多方面,更新换代就像四季更迭;变化都是循序渐进的,”来自教育调研公司747 Insights的迈克尔·伍德在接受《商业内幕》采访时表示。

(Translator & Editor: Wang Xingwei AND Luo Sitian)
Millennials  千禧一代
Acronyms  首字母缩略
Gone viral  走红
Elements  元素
Surveyed  受调查的
Savvy  懂行的
Stereotyping  刻板地看待
Backbone  支柱