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吉祥物形象
来源:世博官网    日期: 2010-04-27
Created from the Chinese character "人," which means people, the mascot embodies the character of Chinese culture and echoes with the designing concept of the emblem of World Expo Shanghai. Using the Chinese character as the mascot of an international event is an innovation.

Hair: the hair of the mascot is like the wave of the sea, which represents its open character and stated the character of its birth place Shanghai.

Face: its cartoon expression shows its confidence and friendly character.

Eye: big, round eyes show his anticipation of the city.

Blue: the color shows its latitude and imagination, which represents the rising and potential China.

Body: its round body represents a well-off life, which is also lovely and cute.

Fist: he thumbs up to show the appreciation and warm welcome to the friends from all over the world.

Big feet: he stands steadily on the big feet and embraces the world with big arms, which shows China have the ability and faith to host a successful Expo.

The structure of Chinese character , in which two strokes support each other, manifests the concept that a good life should be created by all the people. The world should be supported by "people," and people should have harmonious relationships with nature and society, so that the life in cities would be better.

The mascot will surly become the lucky symbol and cultural remark of Shanghai Expo.

以汉字的“人”作为核心创意,既反映了中国文化的特色,又呼应了上海世博会会徽的设计理念。在国际大型活动吉祥物设计中率先使用文字作为吉祥物设计的创意,是一次创新。

  头发:像翻卷的海浪,显得活泼有个性,点明了吉祥物出生地的区域特征和生命来源。

  脸部:卡通化的简约表情,友好而充满自信。

  眼睛:大大、圆圆的眼睛,对未来城市充满期待。

  蓝色:充满包容性、想象力,象征充满发展希望和潜力的中国。

  身体:圆润的身体,展示着和谐生活的美好感受,可爱而俏皮。

  拳头:翘起拇指,是对全世界朋友的赞许和欢迎。

  大脚:稳固地站立在地面上,成为热情张开的双臂的有力支撑,预示中国有能力、有决心办好世博会。

  “人”字互相支撑的结构也揭示了美好生活要靠你我共创的理念。只有全世界的“人”相互支撑,人与自然、人与社会、人与人之间和谐相处,这样的城市才会让生活更加美好。

  “人”字创意造型依靠上海世博会的传播平台,必将成为中国上海世博会的吉祥符号和文化标志。




 
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