Until late February this year, the publicity of Zibo barbecue had achieved limited success. That is, until some college students attending a job fair in the city went to try the barbecue and took videos of themselves enjoying the food and posted them onto social media.
The passionate youths unknowingly started a trend that has spurred the hashtag: "College students visit Zibo to try barbecue in groups" to go viral on social media.
As a result of going viral, youths from across the country have started to pour into Zibo to try its now famous barbecue.
What makes barbecue special in Zibo is that the skewers are 70-80 percent cooked before being brought to the table, where diners can finish off the cooking at their own little stove of hot coals. On top of that, diners have pancakes, scallions and other dressings at the table so they are able to assemble their own barbecue-filled package a bit like how traditional Peking duck is prepared.
"Zibo barbecue going viral is not accidental," Yin Qidi, head of the city's commerce bureau, said at a news conference held to address the barbecue craze on March 10.
To capitalize on its recent fame, the city plans to hold a barbecue festival around the May Day holiday, said Yin.
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