Lighting up the new year

As you’ve grown up, has your favorite color changed?
长大后，你最喜欢的颜色变了吗?

Colors can represent different feelings and mindsets. That’s why more than 20 years ago, the Pantone Color Institute decided to choose a color every December to represent the feelings of the coming year. And it has really caught on. On Dec 9, their color for 2022 was released – Very Peri.
颜色可以代表不同的感觉和心态。这就是20多年前，潘通色彩研究所决定每年12月选择一种颜色，来代表明年感受的原因，而且这种选择很流行。2021年12月9日，潘通发布了2022年的年度色彩——仙女紫。

A mix of a warm blue with a violet red, Very Peri is energetic yet tranquil. The “peri” part of its name comes from Periwinkle, which is an indigo-colored species of flower.
仙女紫由暖蓝色和紫红色混合而成，宁静而充满活力。其名称中“仙女（peri）”的部分来自于长春花（Periwinkle），这是一种靛蓝色的花。

Very Peri “symbolizes the future”, said Pantone Color Institute’s Executive Director Leatrice Eiseman. As the world still deals with the pandemic and the changes it has brought, this has forced a new kind of creativity, which Eiseman called “courageous creativity”, in an interview with CNN.
潘通色彩研究所的执行总监丽特里斯·艾斯曼表示，仙女紫“象征着未来”。世界仍受疫情影响，人们仍在适应疫情对生活的改变，这让人们产生了一种新的创造力。艾斯曼在接受美国有线电视新闻网(CNN)采访时将其称为“勇敢的创造力”。

Very Peri “has that sprightly, joyous attitude ... that carefree confidence, and creative spirit ... It introduces an empowering feeling of newness, and newness is what we’re looking for”, Eiseman added.
艾斯曼补充道：“仙女紫包含着我们谈论的那种活泼欢乐的态度，那种无忧无虑的自信，它有着焕然一新的感觉，而这正是我们要追求的。”

Each year, Pantone analyzes the trends and happenings of the world to find the most symbolic color, and for 2022, it’s all about the impact of the digital world. The blue with ultra-red embodies the glow of digital screens, reported People’s Daily. This shows how our physical and digital lives are coming together in new ways, such as through gaming and the metaverse, said Pantone in their press release.
每年，潘通都会分析世界的趋势和事件，找出最具象征意义的颜色，而2022年的主题则是数字世界的影响。据《人民日报》报道，蓝色与大红色混合，体现出数字屏幕的光芒。潘通的新闻稿报道称，这表明我们的现实生活和数字生活正以新的方式结合在一起，比如通过游戏和元宇宙。

To represent this coming together, Pantone decided to create a new color this year, instead of reaching into their archive making Very Peri the first ever “created” color of the year.
为了代表这种结合，潘通决定今年调制一种新的颜色，而非像以往那样选用色库里已有的颜色，这让仙女紫成为今年首个“创造”而成的颜色。

You may be thinking, it’s just a color, why are colors that important anyway? “Color is such an integral part of our everyday lives, but we take it for granted,” said Eiseman to CNN.
你可能会想，这只是一种颜色，颜色有什么重要的？艾斯曼在接受美国有线电视新闻网采访时说：“颜色是我们日常生活中如此不可缺少的一部分，但我们却往往视而不见。”

Eiseman has built a career out of color. Using her knowledge of different colors and training in psychology, she has helped countless companies choose colors for their product development and brand image. The thinking is that if you get the colors right, people will be more attracted to your products.
艾斯曼凭借色彩开创了一番事业。她了解不同的颜色，擅用心理学的培训，以此帮助了无数公司，为其产品开发和品牌形象选择色彩。这种色彩思维是指，如果你用对了颜色，人们就会更喜欢你的产品。

Among other places, you’ll be able to see Very Peri on a range of Microsoft services and software, such as digital screensavers and on PowerPoint, reported CNN.
据美国有线电视新闻网报道，仙女紫会出现在其他很多地方，你在微软的一系列服务和软件中都可以看见仙女紫，如数字屏保上、演示文稿中。

以上文章内容选自《21世纪学生英文报高中版》，详情请见《21世纪学生英文报高中版》高三768期