What can a person hope to do in 20 years time?
You grow up, from a toddler to a young adult, from a teenager to a grownup, and with each passing day, you try to get a bit wiser, stronger, and better.
It was the same for 21st Century, the English language educational news weekly. It began publication this very week in 1993 and has grown from an eight-page black-and-white weekly tabloid to a media group with nine newspapers, a website, and a host of online and offline English-language learning and teaching services, including a national English speaking competition and training programs.
The launch of an iOS- and Android-compatible mobile application this week marks yet another step in its history: 21st Century is expanding to new platforms, following the success of its mini blogs and WeChat.
With high-resolution photos and additional listening materials at the click of a button, 21st Century’s interactive multimedia edition has never been more convenient and fun for young English learners.
There’s no question that during its 20-year journey, 21st Century has seen its ups and downs. Even now, as an educational media that serves a young Chinese audience, it constantly faces new challenges from a changing readership with changing tastes.
We’ve been an eyewitness to the global media shift from traditional print to digital, and we are conscious of how young people are developing different tastes, learning needs, and interests, and how they are being exposed to new experiences as China opens up.
As a result, innovation has been an integral part of our growth. Our redesign of the publication in 2010 and the new logo reflect how we are in tune with these changes. Offering the latest 21st Century digital application on iPad and other mobile platforms reflects our ambition to stay close to China’s young, wherever they are and whatever they do.
Along this 20-year path, our readers, sponsors, and the countless people who care deeply about English-language education have given us valuable support and, yes, valuable criticism as well. We are always grateful for these contributions.
As we grow, we are consistent in our dedication to improving young people’s cross-cultural communication skills in English and broadening their horizons. We try our best to connect textbooks and classrooms to the real world.
We strive to convey such qualities as openness, fairness, responsibility, and a commitment to learning, which we believe are the very essence of a humane, productive life.
We try our best to stay up-to-date in an authentic, accessible, explanatory way, and most of all, to remain both relevant and fun to read. And we will continue to do just that in the coming years.
So stay with us, and grow with 21st Century!