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21英语网 / 译翻天 / 精彩双语文章 / 阅读用户贡献

美传媒业遭遇寒冬 西雅图邮报停印

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《西雅图邮报》于昨日发行最后一期纸质报。
The Seattle Post-Intelligencer printed its final edition yesterday.
西雅图成为继丹佛之后今年第二个于停办报纸的大城市。
Seattle becomes the second major city to lose a newspaper this year, following Denver.
目前美国国内很多报业前景黯淡,这主要因为在如今的互联网大兴和经济衰退时期,报纸的广告收入大幅缩水。
Many US dailies face uncertain futures, battered by quickly declining ad revenue in the age of the Internet and a teetering economy.
已有146年历史的《西雅图邮报》归赫斯特公司所有,该公司于本周一称,由于该报常年亏损,公司于今年一月宣布在60天内出售该报,但最终未能找到买家。
Hearst Corp, which owns the 146-year-old P-I, said on Monday that it failed to find a buyer for the newspaper, which it put up for a 60-day sale in January after years of losing money.
《西雅图邮报》于1863年创刊,当时西雅图还是美国的一个“前沿”小镇。而今西雅图转向了另一个“前沿”,那就是纯粹的电子报。
The P-I's roots date to 1863, when Seattle was still a frontier town. It will now shift to another frontier for newspapers: entirely to the Web.
发行人罗杰-格尔斯比对编辑们说:“今晚是我们最后一次印报了,大家好好干吧。”
"Tonight will be the final run, so let's do it right," publisher Roger Oglesby told the newsroom.
赫斯特公司的这一举动使《西雅图邮报》的最大竞争对手《西雅图时报》成为该市唯一一家主流日报。
Hearst's move to end the print edition leaves the P-I's larger rival, The Seattle Times, as the only mainstream daily in the city.
《西雅图时报》的女发言人吉尔-麦琪称,该报计划于当天早晨向《西雅图邮报》的每位订户赠送一份报纸。
The Times plans to deliver a copy of the newspaper to every P-I subscriber this morning, spokeswoman Jill Mackie said.
丹佛的《落基山新闻报》于本月早些时候停刊,因为其所属的E.W. 斯克里普斯公司未能为该报找到买家。
The Rocky Mountain News in Denver closed earlier this month after its owner, E.W. Scripps Co, couldn't find a buyer.
亚利桑那州甘尼特公司旗下的《图森市民报》将于本周六停刊,这样一来该市将仅存一份报纸。
In Arizona, Gannett Co's Tucson Citizen is set to close on Saturday, leaving one newspaper in that city.
赫斯特公司于上月称,如果《旧金山纪事报》在未来几周内不能大幅削减支出,公司将关闭或出售该报。
And last month Hearst said it would close or sell the San Francisco Chronicle if the newspaper couldn't slash expenses in coming weeks.
由于广告商转投网络广告,尤其是免费或低价的网站分类广告,近年来美国报业的广告收入大幅下降。
The US newspaper industry has seen ad revenue fall in recent years as advertisers migrate to the Internet, particularly to sites offering free or low-cost alternatives for classified ads.
始于去年夏季的经济衰退加剧了这一状况,导致各类广告收入锐减。
Starting last summer, the recession intensified the decline in advertising revenue in all categories.




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